“Why would I wear a watch if I can just check the time on my iPhone?” says the entire millennial generation.

You know you want the D — D as in denim. 

The Japanese brand in partnership with renowned French designer Christophe Lemaire. 

Utilize this curated lookbook to inspire your outermost layers when it gets chilly outside. 

Keep the skirts out, all-year long. 

A little extra detail can really help elevate your fit to a whole new level.

Why waste a good ol' pair of dungarees? 

Whether you're going to a Christmas dinner with grandma or out with the boys, this is five ways to style a collared shirt. 

Minimalistic art is paired down, devoid of extraneous visual information, and often times geometric and linear.

4 simple ways to layer dresses so that your summer attire can withstand the Berkeley chill.

Go ace those midterms Bears... or your outfits at least!  

I'd have a personal online stylist to pick out a 5-piece ensemble to fit my looks, stay within my budget, and deliver it straight to my door every month. Perfect, right? Well, maybe.

Find a bag that fits your style and won't fall apart after a year. 

Mask the appearance of stress and depression in only ten minutes. 

Stickers: one must-have on Berkeley’s campus.

Style your pants beyond the basic skinny jeans. 

Channel your inner A$AP Rocky as you walk down Telegraph. 

A natural and "not so basic" Halloween cat makeup tutorial for those who got no time.

Don't ditch your summer clothes just yet. 

Why should work-obsessed, sleep-deprived students at Cal care about a random fashion designer? Our love for memes.